About

Hi, I'm Pija. Welcome to my diary.

Mom of two IVF miracle girls, building something of my own between naps, daycare runs and everything in between. Slightly obsessive when something matters to me, and still learning out loud.

this is where it all started ↓

Dear diary

How I got here.

01
Eight years of trying.
My partner and I have had a company together for eight years. So many ideas and projects, and nothing really worked. I wanted to build something of my own for a long time, but before my girls, my why just wasn't strong enough.
02
Rock bottom.
Then everything hit at once. A new boss and a full burnout. Another idea that fell apart. And a very early loss after an IVF transfer, while we were trying for our second baby. I was at my lowest, and I knew I had to take care of my head before anything else.
03
A diary nobody was supposed to read.
So I started writing, just to have somewhere to put it all. A blog, and a few posts and reels poking fun at what was happening to me. Then came a high-risk pregnancy and months of bed rest, and while I was lying there, the account kept growing. A few videos went viral. It was the first thing I'd ever done with no expectations at all.
04
My first little product.
When my daughter was born, I made a simple evening routine PDF for baby sleep. People bought it. I had over 20,000 followers before I ever showed my face, and when I finally did, I turned that routine into my first video course.
05
Then she stopped sleeping.
My daughter was fed to sleep for 11 months, and nobody but me could get her to sleep. I'm not a sleep consultant. I'm a mom who gets obsessive when something matters, so I researched everything and built my own gentle, step-by-step plan. On night 2 she fell asleep on her own in under 2 minutes. By night 7 she slept through. That plan became my Gentle Self-Settling Plan.
06
And now, two chapters.
Today I share both sides of my life. Baby sleep and motherhood, for tired parents who want calmer nights. And content and business, for moms who want something of their own, because I know how much it hurts to try for years and wonder if it will ever work.
07
to be continued…
My journey is far from over. I can't wait to see what chapter 07 brings, and I'd love for you to be here when I write it.
Follow along on Instagram →

What I believe

Devoted mom and business owner.

Show them, don't just tell them. I want my girls to watch their mom follow a dream and step out of her comfort zone, every single day.
You don't have to choose. I'm a devoted mom and a business owner, and I'm not putting either part of me away.
Everyone has something someone else needs. Sharing it is part of the job. That's why I share.
Build it so it doesn't own you. The goal is more time with my family, never a business I'm a slave to.