A B-roll reel made with the engine
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My Content Engine.

Turn one idea into 7 posts, written and designed in your voice.

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The waitlist hears first when doors open.

Chapter one · Content & Business

Building something of my own, one post at a time.

I grew my page and my business mostly with B-roll and carousels, between naps, daycare runs and everything else that comes with being a mom. This is where I share how I do it, so you can do it too.

Pija at her desk with a laptop
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My content engine.

The system I use every day. From one idea, it writes the hook, caption and call to action in my voice, builds the carousel and the B-roll in my own style, and turns it into 5 trial reels.

One idea becomes 2 posts for my grid and 5 trial reels.

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It isn't out yet. Join the waitlist and you'll be the first to know when the doors open.

  1. One braindumpa voice note or a few messy lines
  2. Hook, caption, CTAwritten in your voice
  3. Carousel + B-rolldesigned in your fonts and colours
  4. 5 trial reelsto reach people who don't follow you yet

The proof

Real numbers, real life.

Followers across socials
200K+
In sales of my baby sleep programs
$205K
Views on one single reel
20M+
New followers from that reel
29K

Most of it came from B-roll and carousels. Content I can make even on the days I can't (or don't want to) talk to the camera.

The missing piece · Free guide

The camera-shy guide to content that sells while you sleep.

For everyone who keeps thinking "I'd post (and sell) more if I didn't have to talk."

  • 01Your first post tonight, in about 30 minutes
  • 026 hook starters that make people stop scrolling
  • 03The caption flow that gets people to comment
  • 04B-roll, carousels and trial reels, step by step
  • 05Your whole month planned in 2 sessions

It's free. You'll also get my emails about content and business. Unsubscribe anytime.

See everything inside the guide →
Pages from the camera-shy guide
Portrait of Pija

My why

I want my girls to see it, not just hear about it.

I'm building this so we can spend more time together, travel as a family and live a life we choose on purpose. And so my daughters grow up watching their mom follow a dream and step out of her comfort zone.

I'm learning out loud, in real time. You're welcome to come along.

Pija
looking for the other chapter? Baby Sleep & Motherhood →